|
All our work starts from the perspective of what your customers need and how you intend to provide it. We call this business first. It takes account of your unique company history, the context you operate in and your vision for your future.
Our opportunity analysis is designed to capture information about that story as well as specific details about the key processes of your company – which we examine in the light of their potential for improvement through e-business techniques. From that we derive the functional requirements for your web presence – what it must do now, what it may do later.
We have a lot of experience of introducing change based on technology and it may be you have a wider team to bring into the process. If so, we will work collaboratively to build their commitment and capture their contributions to the new e-business model.
We design all our sites in a modular way so that they can be enhanced easily - without requiring rework or squandering your initial investment. We make extensive reuse of tried and tested modules for common functions – increasing the reliability of the site and lowering the cost.
We believe that business goals and functionality are the right start point and the look and feel should come afterwards. Whether your business needs high impact graphics, video, flash or just a clean and simple look with good copy – we can design what you need. Sometimes we do that with in-house resource and sometimes with external partners or the clients’ chosen agency. Typically we produce a concept draft early on and step through two or three iterations as necessary to ensure it’s absolutely right.
Technology is important but also follows the business requirement. We choose technologies that bring real benefits and which are robust. Because we are part of a large global network of cooperating internet specialists, we have early access to emerging technology and quickly understand the products that make the grade. We pass on to you the benefit of participating in a global buying network which leading technology companies wish to use as a channel. Hence we have special arrangements with industry leaders such as Webex, Microsoft and others. We are agnostic with regard to open source and proprietary solutions. We can work on any major platform – it’s the customer requirement that’s king.
We design to provide the best user experience possible. We pay attention to usability factors and design within the guidelines for accessibility. We don’t regard this as an overhead – just good design.
We design web solutions with maintainability in mind. We include a comprehensive content editing facility to provide you with the option to make amendments and updates inhouse – although we also provide a support service which can do this for you.
We always have an eye on the way the site will perform in search engine rankings. We offer specialised services in this field and our knowledge is put to good use in the design phase to ensure that search engine optimisation can be easily done at the outset and on a continuing basis. |
