News & Views
Welcome to the eshape News and Views pages. Below are some recent newsletters sent to subscribers. If you'd like to receive monthly newsletters bringing you the latest industry developments, please click here to subscribe.

Newsletters
27/04/2008	5 e-Commerce Pitfalls to Avoid
27/04/2008	Achieving Return on Investment from Your Website
27/04/2008	Google Introduces a New Way of Searching
27/04/2008	The Benefits of Online Press Releases
27/04/2008	Why Develop a Social Marketing Strategy?
29/01/2008	5 Steps to Online Success in 2008
29/01/2008	Do's and Don'ts of Viral Email Marketing
29/01/2008	Guide to Building Trust with Your Customers
29/01/2008	How to Write a Killer 'About Us' Page
29/01/2008	Will New Google Video Ads Affect Your Business?
17/12/2007	5 Email Marketing Tips for Christmas
17/12/2007	Give Your Website a Health Check
17/12/2007	Power Up Your Website Images
17/12/2007	Search Optimization Tips for New Websites
17/12/2007	Using Video to Increase Conversions
30/10/2007	Five Steps to a Great Web Presence
30/10/2007	How Fresh Content = Greater Website Activity
30/10/2007	How to Write a Great Sales Page
30/10/2007	Link Baiting - Increasing Your Website Exposure
30/10/2007	Why You Should Build Your Own Email List
23/09/2007	Amazon Offers Online Payment Processing
23/09/2007	Boosting Your eNewsletter Marketing Impact
23/09/2007	Creating an Effective Link Strategy
23/09/2007	Preparing Your Web Site for Christmas
23/09/2007	Social Media Marketing and Your Business
15/08/2007	5 Tips for Creating a Recognizable Brand Online
15/08/2007	Can Viral Marketing Boost Your Business?
15/08/2007	Directing Your Visitors With Calls to Action
15/08/2007	How Paid Search Can Benefit Your Business
15/08/2007	Why is Article Marketing So Powerful?
20/07/2007	4 Top Tips for Converting More Sales
20/07/2007	Google Universal Search Shakes Up SEO
20/07/2007	Help Your Customers Find What They Need
20/07/2007	How to Amplify Your Message with Cross-Channel Marketing
20/07/2007	Online Market Expected to Swell
18/06/2007	5 SEO Tactics to Avoid
18/06/2007	Google Targeting Paid Links
18/06/2007	Is Your Company Too Focused on Traffic?
18/06/2007	Magnifying Success with Cross-Media Marketing
18/06/2007	Using a Blog to Strengthen Your Search Engine Rankings
25/05/2007	5 Simple Steps to Effective Electronic Coupons
25/05/2007	Google Launches Online Payment Method in the UK
25/05/2007	The Pros and Cons of Concentrating Your Advertising on Google
25/05/2007	Using the Internet to Build Customer Relationships
28/04/2007	5 Steps to Building a Killer Email Strategy
28/04/2007	Google Testing New Ad Type
28/04/2007	The Art of Online Headlines
28/04/2007	Using KPIs to Measure Your Website Success
28/04/2007	Using World Wide Web Marketing on a Local Scale
22/03/2007	Five Steps to Better Conversion Rates
22/03/2007	How Well do You Know Your Customers?
22/03/2007	The Importance of Online Public Relations
22/03/2007	The Rise and Rise of Video on the Net
22/03/2007	What We Learned about E-commerce in 2006
19/02/2007	Are Your Website Colours Sending the Right Message?
19/02/2007	Five Benefits of Running a Business Blog
19/02/2007	The Benefits of Social Tagging Websites for Businesses
19/02/2007	Trust in E-commerce Continues to Rise
19/02/2007	Understanding the UK Distance Selling Regulations
24/01/2007	10 E-commerce Misconceptions: E-commerce is for Everyone
24/01/2007	Five Steps to Writing Persuasive Copy
24/01/2007	Protecting Your Customers’ Data?
24/01/2007	Recent changes to the Companies Act – Effective January 1st 2007
24/01/2007	Reviewing Your Online Sales Strategy
15/12/2006	10 E-commerce Misconceptions: You Can’t Sell to SMEs Online
15/12/2006	Beyond Viruses – Are You Helping the Hackers?
15/12/2006	British Consumers Turn to the Internet – and Advertisers Follow
15/12/2006	Is Your Website Ready for Company?
27/11/2006	10 E-Commerce Misconceptions: Your Customers Will Assume You Are Trustworthy
27/11/2006	A Shopping Cart That Closes the Sale
27/11/2006	Hiring a Professional to Manage Your PPC Ads
27/11/2006	Reaching Your Target Customers
27/11/2006	Three Guideposts to Greater Ad Conversion
31/10/2006	10 E-commerce Business Misconceptions: Site Navigation Isn't Very important
31/10/2006	Hitting The Bull's Eye With PPC Targeting
31/10/2006	Is Your Company Ready For The Christmas Rush?
31/10/2006	What Does Web 2.0 Mean To Your Business?
31/10/2006	Writing An Effective Contact Us Page
29/09/2006	10 Ecommerce Business Misconceptions: Part Six
29/09/2006	Autoresponder Email Courses
29/09/2006	How Giving Away Content Helps Business
29/09/2006	Pay-Per-Click Marketing: Testing Ad Effectiveness
30/08/2006	Does your web site need an MoT?
30/08/2006	Payment Processing Systems - A Summary
30/08/2006	UK Search Engine Market Accelerating
03/07/2006	Is the Internet Killing the catalogue Star?
03/07/2006	5 Payment Processing Systems: MetaCharge
03/07/2006	Is Your Business Ready for .Mobi?
03/07/2006	Tracking ROI in Advertising Campaigns
01/06/2006	10 Ecommerce Business Misconceptions: Part Three
01/06/2006	Design Mistakes that Can Harm Your eBusiness
01/06/2006	Has BigDaddy affected your rankings?
01/06/2006	Payment Processing Systems: Protx
01/06/2006	The Secret to Writing Eye-Catching Web Copy
01/05/2006	10 Ecommerce Business Misconceptions: Part Two
01/05/2006	Avoid the Pitfalls of Bad Search Engine Marketing
01/05/2006	Help Smart Shoppers Find Your Website
01/05/2006	Maximising your Call to Action
01/05/2006	Payment Processing Systems: SECPay
03/04/2006	10 Ecommerce Business Misconceptions: Part One
03/04/2006	Click Fraud Case Shows Dangers of Cheating Google
03/04/2006	Payment Processing Systems: Velocity Pay
03/04/2006	VoIP – The Future of Business Communications
03/04/2006	Web Accessibility and Your Website
02/01/2006	Achieving Your Online Objectives
02/01/2006	Copyright On The Web
02/01/2006	Payment Processing Systems: PayPal
02/01/2006	The Importance of Graphic Design
01/12/2005	Apply Web Technology to Amplify Your Message
01/12/2005	Jagger - Google's latest update
01/12/2005	Online Payment Systems – Part One
01/12/2005	Pay Per Call - The Future in Marketing?
01/11/2005	Be Found: Bring Your Site into the Cyber High Street
01/11/2005	Improving the effectiveness of your home page
01/11/2005	Video E-mailing – Messaging into the Future
01/11/2005	Why Is No One Visiting My Web Site?
01/11/2005	Writing web site copy to boost conversion
01/10/2005	10 Sticky Strategies
01/10/2005	Deploying Intranets for SMEs - Gaining an Extra Edge
01/10/2005	Have you got a user friendly web site?
01/10/2005	How to Choose the Right Hosting Provider
01/10/2005	How to sell on the Internet in safety!
01/10/2005	Internet Security
01/10/2005	Online Advertising in UK

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